Mobile subscriptions in Gergmany

Mobile network market

Germany has about 118 million subscribers in total, or a 140% penetration rate (December 2011). Population is 81 227 801 people.

The market is dominated by Telekom Deutschland and Vodafone Germany, though the acquisition of E-Plus by Telefónica has effectively created a triopoly of MNOs with relatively similar market share among them. There is also healthy market competition from an increasing number of resellers. This has placed pressure on voice and data tariffs, resulting in lower ARPU. Regulatory pressure on roaming charges and mobile termination rates have also eroded operator revenue, and encouraged them to step-up their development of data applications to improve profits.



What kind of services can use mobile subscriptions?


Allowed themes for subscription

Erotic services, gaming content, dating services, applications, mainstream services.

Forbidden themes for subscriptions


Market share of Carriers


36,3%
O2 36,3%
34%
Telekom 34%
29,7%
Vodafone 29,7%

Monetization of Internet traffic

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