Mobile subscriptions in Italy

Mobile network market

Italy has 92.5 million subscribers in total, or a 152% penetration rate (September 2015). Population is 59 859 789 people.

Italy’s vibrant mobile market has one of the highest penetration rates in Europe. The market is dominated by three operators, TIM, Vodafone Italia and Wind, while the fourth player 3 Italia has steadily made progress with securing customers to its network. The owners of 3 Italia and Wind in mid-2015 agreed to merge their units, a process which requires regulatory clearance. All four providers operate LTE networks, and significant investments in network upgrades have led to considerable growth in mobile data and high-end applications. Telecom Italia has also trialled LTE broadcast technology.



What kind of services can use mobile subscriptions?


Allowed themes for subscriptions

Gaming content, applications, mainstream services.

Forbidden themes for subscriptions


Market share of Carriers


31,1%
TIM 31,1%
28,6%
Vodafone 28,6%
24,6%
Wind 24,6%
11,7%
3 11,7%

Monetization of Internet traffic

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