Mobile subscriptions in Russia

Mobile network market

Russia has 247.9 million subscribers in total, or a 173,6% penetration rate.[15] (3Q 2015).[81] Current population is 146 364 135 people.

Russia has the largest mobile market in Europe, with the number of subscriptions approaching 250 million. Several mobile network operators offer services, although the market is dominated by four major operators (MTS, VimpelCom, Tele2 Russia and MegaFon), which have expanded nationally through the acquisition of smaller regional service providers. Tele2 Russia has undergone several changes of ownership in recent years, becoming a significant player following its merger with Rostelecom. Competition in the key markets of Moscow and St Petersburg is fierce, due to the size of the cities’ populations and the higher concentration of wealth there.



What kind of services can use mobile subscriptions?


Allowed themes for subscriptions

Gaming content, applications, mainstream services, adult services.

Forbidden themes for subscriptions


Market share of Carriers


31,3%
MTS 31,3%
30,1%
Megafon 30,1%
24,1%
Beeline 24,1%
14,5%
Tele2 14,5%

Monetization of Internet traffic

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