Mobile network market
Ukraine has 60.720 million subscribers in total, or a 142% penetration rate. (December 2015). Population is 42 528 694 people.
Ukraine’s competitive mobile market is dominated by the three network operators Vodafone Ukraine (formerly MTS Ukraine before being rebranded in late 2015), VimpelCom’s Kyivstar and Lifecell, now 100% owned by Turkcell. The mobile subsidiary of the incumbent telco Ukrtelecom has been considered for sale since SCM Group acquired Ukrtelecom in 2013: in January 2016 Vodafone Ukraine made a bid for the operator. Mobile broadband services present a significant growth opportunity, given the saturated voice market. Significant investment is being made in extending LTE infrastructure to support customer demand for mobile data and broadband services. A continuing difficulty for MNOs remains the conflict with Russia, which has resulted in operators being forced out of Crimea and having to write-down the value of assets in disputed regions in the eastern provinces of the country. Anti-Russian sentiment forms the backdrop for MTS Ukraine’s decision to rebrand.
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